One of the awesome aspects of living in a small town is getting to work with your friends. Last week, my friend and her daughter opened up a clothing boutique downtown Miller. Working part-time at our weekly newspaper, I jumped at the chance to write the story. I’m so excited for the two of them and for what the store is bringing to town. It’s worth the drive to Miller – there’s lots of other cute shops to make it a fun day of shopping in town!
Below are a few photos I snapped as they prepared the store for their grand opening and my article that appeared in the Nov. 5 issue of The Miller Press.
D Boutique expands to Miller
Mother-daughter duo Cindy Wieseler and Danielle Halverson opened the doors to D Boutique November 5 in downtown Miller. The store, located at 112 E 2nd Street, offers womens’ clothing sizes small through 3XL, jewelry and accessories, and home décor items with a vintage flair. D Boutique also sells repurposed home décor and furniture from Tulare business, Prairie Pickers (Ashley Tollefson and Sharol Binger).
Wieseler describes the store as the friend that always helps you pick out that perfect outfit. “We offer such a huge fashion scope because of our age difference,” she said of the partnership.
“We both have a niche,” interjected Halverson. “She’s more creative with accessorizing and I can put together an outfit that is unique and you won’t see anywhere else.”
“We strive to sell pieces you won’t find anywhere else,” added Wieseler. She added that they will only order a style once so “everybody doesn’t have it.”
Halverson began D Boutique as an online store in August of 2013 as a way to stay home with her newborn and still bring in an income. “It had always been a dream to do a boutique and at the time, the simplest was to do it online.”
A brick-and-mortor store was something Halverson always geared toward but didn’t originally see it happening until her children were in school. After many conversations with her mother, the pair went for it. “Miller needs something like this,” she said. “I’ll bring people in with my already established customer base as well as with Sharol’s.”
Wieseler mentioned the store wouldn’t be possible without help from friends and family. “I had a wonderful support group that didn’t think I was crazy!” she said with a smile. ““You’re never too old to follow your dreams!”
Wieseler will handle the store’s day-to-day operations while Halverson will continue the web store and do the back-end accounting and ordering for both stores.
The online store will maintain a separate inventory from the location here in Miller. However, online inventory can be sent to the store for in-town pick-up.
D Boutique is open Wednesday through Friday, 9:30 a.m. to 5:30 p.m., and Saturday, 9 a.m. to 4 p.m., with extended hours for their grand opening this week. (See the ad on page 5).